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Daiya Foods

Founded in 2008, Daiya Foods emerged as a pioneer in plant-based alternatives, focusing on dairy-free products. Initially known for its vegan cheese substitutes, the company rapidly expanded its offerings to include a diverse range of plant-based foods. The world of plant based cuisine is an increasingly crowded space. Daiya sought to deepen its leadership position with product innovation, a fresh rebrand, and a new site.

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Platform

  • Shopify Plus

Industry

  • Consumer Packaged Goods
  • Food & Beverage

Highlights

  • Online Store 2.0
  • WooCommerce Migration
  • Custom Theme Development
  • Highly Flexible CMS
  • Complex Catalog Strategy
  • Technical Strategy
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Shopify Plus the right fit

Even as a non-transacting site, Shopify Plus was the right choice. Shopify’s adaptable CMS, along with the use of Metaobjects, facilitated efficient content administration and seamless control over site elements. The incorporation of Markets and contextual storefronts streamlined global market management in a single admin, simplifying oversight of product availability and marketing strategies.

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New Brand to Bring Interactive Design to Life

With the new  impactful rebrand, design emerged as the driving force behind the success of this project. The emphasis on motion and interactive design added a dynamic and lively dimension to the user experience. The incorporation of vibrant colors served a dual purpose, acting as a way-finding tool throughout the site and paying homage to the packaging design. By associating specific colors with collections and flavors, users were intuitively guided through the site, creating a seamless and visually appealing navigation experience.

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