The Solution
The alive and iamota teams collaborated fast and furiously with alive editors, art directors, publishers and even the CEO jamming with the iamota UX, strategy, analytics, SEO and design teams. The new structure and UX of the site was rooted in understanding who was coming to the site and how. We conducted a deep and comprehensive analytics review to unearth how viewers were using the current site including what content was attracting, keeping and engaging users. We established what best in class in digital media publishing looked like by learning from the likes of New York Times, Upshot, Vox, Business Insider, BuzzFeed, Quartz and more.