The Situation


British Columbia Lottery Corporation (BCLC) has been offering gambling entertainment for over 25 years. Every year BCLC delivers great entertainment for players and revenue for the Province of BC. Last year, more than $1 billion in gambling proceeds helped fund health care, education and community programs in BC. BCLC wanted to develop an innovative mobile strategy and realistic mobile roadmap for the Lottery division of BCLC. How could mobile help players in their lottery experience?

The Solution


We focused the roadmap on a series of valuable SMS and mobile web experiences to support the needs of lottery players across multiple games and brands.

Our goal was to better service Lotto 6/49, BC/49, LOTTO MAX and Sports Action players by providing easy and timely access to key game details from their mobile devices. Players can personalize jackpot and winning number alerts for Lotto 6/49, BC/49 and LOTTO MAX, and access Sports Action daily menus and results, while planning their next game play with an interactive betting calculator. All this and more from the player’s mobile device.