Vega Sport’s key campaign this year all hinged around “Fuel Your Better.” Vega Sport sought to help athletes better their performance by providing tips on how to overcome classic performance barriers. Critical to the campaign was the digital experience, where all owned, paid and PR media was directing athletes. It had to be customized, relevant and easy to understand no matter what device users were on.
We designed a digital experience where athletes selected one of eight classic performance barriers and got some tips to overcome them. Part of the experience highlighted the role of sport nutrition and Vega Sport. A product selector tool provided customized Vega product recommendations and timing based on athletes’ sex, activities and duration. Overarching this digital experience was social media where we aggregated user-generated content and tens of millions of impressions.