Manitoba Harvest

Founded in 1998, Manitoba Harvest is the global leader in hemp food and was acquired by Tilray in 2019 – then merged with Alphria in 2021. Since 2015 we’ve been shaping and supporting their e-commerce experiences as they seek to educate with, engage and sell to users in this fast growing health category.

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Platform

Shopify Plus

Industry

Food & Beverage
Regulated Industries

Highlights

Replatform & Redesign
Custom Theme Development
Multi-Country
Complex Catalog Strategy
Subscription Payments

THE KEY TO GROWING HEMP - EDUCATION.

Hemp has a low household penetration and so a main focus of the site was to debunk hemp misconceptions, hit on the benefits, and educate on the ways hemp can be safely used and added to various meals and snacks. Educational sections were strategically injected throughout the user journey giving consumers confidence and nudging them forward to trying and buying hemp.

EXPEDITED SHOPPING

To expedite the shopping experience, we customized a quick add to cart function that allows users to add products (inclusive of variants) to their cart directly from the CLP. And created a stripped back PDP so that it was clean, crisp and easy for the user to get the details they needed before easily adding to their cart.