Suffering from theme fatigue? If your Shopify Plus store is a few years old and hasn’t been getting ongoing enhancements and updates, it may be time for a retheme. A dated theme frustrates your customers, is clunky for your operating team, and holds back your ecommerce business.
TOP FOUR SIGNS OF THEME FATIGUE
NO “SECTIONS EVERYWHERE” UPDATE
The biggest sign is Shopify 1.0 themes. Shopify 2.0 launched in 2021 and enables sections everywhere – a real Shopify Plus CMS game changer.
APP BLOAT
You want to tidy up your app stack to improve site speed but you’re scared to remove old apps because of unknown potential knock-on effects.
INCONSISTENT CODEBASE
Messy, inconsistent code. Perhaps due to different developers (internal, agency, freelancers) working in the theme over the years.
CONFINED CMS & UX
Feeling your theme is too confining as a CMS. And if your UX experience is slipping below your competitors – it’s retheme time.
LEVERAGING YOUR CURRENT THEME
The good news is that there’s lots to leverage from your current theme in a retheme project and it’s much simpler than merchants migrating to Shopify Plus. The benefits of retheming include the ability to:
Leverage appropriate Shopify Plus updates and releases
Optimize user experience and design overall
Enable AOV drivers and CRO optimization
Improve site speed and accessibility compliance
Get ahead of soon to be sunsetted Shopify or app partner features
Use fresh clean consistent code and a refined app stack
Employ UX research, evidence based audits and A/B testing
Easier to operate so your team can focus on testing, learning and growing versus workarounds and maintenance
As an official Shopify Plus partner, we have a proven approach to Shopify Plus rethemes. A retheme of your Shopify Plus store will rejuvenate your team. And your business will love the improved customer experience and sales growth.
