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Balance of Nature

Founded in 1997, Balance of Nature has grown into an enterprise sized health and wellness company specializing in whole-food supplements without synthetic additives or preservatives. Through their membership and subscription DTC model, Balance of Nature emphasizes transparency, education, and personalized customer support, empowering individuals to make healthier lifestyle choices backed by natural nutrition. Balance of Nature sought to migrate from their legacy custom tech stack to a modern Shopify Plus centric one.

Platform

  • Shopify Plus

Industry

  • Health & Wellness

Highlights

  • Subscription
  • Online Store 2.0
  • Replatform
  • Highly Flexible CMS
  • Technical Strategy
  • Omnichannel Service Design
  • Inventory Management

Seamless Migration for Large-Scale Customer Database and Complex Business Rules

iamota successfully managed the migration of over 1.5 million customer records and 10 million orders, resolving complex challenges around membership logic, discount structures, and consolidating duplicate customer accounts with unique email or phone requirements for Shopify. Additional system transformations included subscriptions (ReCharge), swap outs of the payment gateway, customer service platform (Gorgias), email service provider (Klaviyo), and custom integrations with shipping logistics — all tailored to work harmoniously with Shopify’s core functionalities.

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Customized Phone Order Application for Streamlined Sales

To support a high volume of new customers ordering by phone, iamota designed and developed a custom Phone Order Application tailored to sales agents’ needs. The application enables agents to easily create customer records in Shopify + Recharge, customize initial orders and subscriptions, apply “member discount” pricing, autofill shipping details, and securely capture tokenized payment for subscriptions. This streamlined, all-in-one interface improves order accuracy, efficiency, and enhances the overall customer onboarding experience.

Meticulous Launch Planning and Cross-Partner Coordination

iamota meticulously managed multiple technical workstreams and cross-team coordination to ensure a seamless, successful launch. This included close collaboration across client and third-party teams, robust communication, and thorough, holistic testing to minimize downtime and support operational continuity. Strategic preparations also included card failure monitoring, mitigation strategies, and a seamless “top-up” approach. To onboard the client team effectively, iamota conducted comprehensive training sessions and provided videos and detailed documentation, empowering stakeholders to confidently navigate their new platform.